Local Businesses · Charleston, SC

More booked appointments on the calendar. Without waiting on referrals.

We build and run Facebook and Instagram ad campaigns for local businesses in the Charleston area. Priced to your business, not a one-size menu. Month-to-month. You keep your own ad account and your own data.

Book a 15-Minute Call No presentation. We look at your numbers and tell you whether ads make sense for you.

Local businesses. Any trade, one market.

Charleston, SC. Local operator.

No contracts. Cancel any month.

What We Do

One service, done properly

We don't build brands, run social media, or send newsletters. We run paid ads on Facebook and Instagram that put your business in front of the right people in your area and get them to book, call, or request an appointment.

Campaign build

Ad account structure, audience targeting, budgets, and conversion tracking set up from scratch in your own account.

Ads and landing page

We write the copy, produce the creative, and build a simple booking page for your business. You approve everything before it runs.

Local targeting

Charleston, Mount Pleasant, Summerville, North Charleston, and the zip codes you actually serve. No wasted spend outside your radius.

Ongoing management

Campaigns are checked and adjusted through the week. You get a plain-English report — what ran, what it cost, what came in.

What It Costs

Priced to fit your business

No hidden fees, no annual commitment. The management fee is scoped to the size and complexity of your business — here's how.

Custom / month

Management fee, quoted for your business. A single-location business with one service line costs less to run than one with five locations and complex tracking — so the fee is set on the call, not off a fixed menu, and you know the number before anything is built.

Custom one time

Setup: tracking pixel installation, booking page, and the initial campaign build. Quoted the same way as the monthly fee, based on your business. Charged once, at the start.

Ad spend is separate and it is yours. You pay Meta directly, on your own card, in your own ad account. We get admin access through Business Manager — we never run your budget through our accounts.
Month to month. No twelve-month agreement. If it isn't working, you stop.
You own everything. The ad account, the pixel data, the leads, the page. If we part ways, none of it leaves with us.

Ad spend depends on your business too. A landscaper and a dentist don't need the same budget. On the call, we look at your numbers and land on an ad spend target together — a recommended range is usually $1,000–$2,000 a month, on top of the management fee. That's the target we build the campaign around, not a promise. Anyone who guarantees you a specific number of leads or jobs before seeing your pricing, your close rate, or your market is guessing.

How It Works

From first call to live campaigns

Four steps. Nothing happens without your sign-off.

Call

Fifteen minutes. Your service area, your average customer value, how you get work now, and what you can actually handle. If ads are the wrong move for your business, we'll say so on the call.

15 minutes

Access and setup

You keep ownership of your Facebook page and ad account and add us as an admin. We install tracking and build your booking page.

Days 1–3

Build and approve

We write the ads, build the creative, and set the targeting and budget. You see all of it and approve it before a dollar is spent.

Days 3–7

Launch and manage

Campaigns go live. We monitor spend, cut what isn't producing, and put more behind what is. You get a weekly report and you can reach us directly any working day.

Ongoing

Straight Answers

The questions worth asking

You've probably been called by three other marketing companies this month. Here's what we'd want to know if we were you.

How long have you been doing this?

Clayborn Marketing is new. We're building a client list in Charleston right now, which is exactly why the price is scoped honestly to your business instead of hidden behind a sales call, the terms are month-to-month, and you keep control of the ad account. You can leave at the end of any month and lose nothing but that month's fee.

If you'd rather hire a firm with a decade of case studies in your exact industry, that's a reasonable choice — and it will cost considerably more than what we'd quote you.

Where are your testimonials and case studies?

We don't have them yet, and we're not going to borrow someone else's or dress up numbers from a campaign we didn't run. When we have results from Charleston businesses, they'll go on this page with the client's name attached.

How many leads will I get?

Nobody can answer that honestly before looking at your market, your budget, and your pricing. What we can tell you is what we'll spend, where it goes, and what every booked appointment costs you — reported every week, in numbers you can check yourself inside your own ad account.

What do you need from me?

Admin access to your Facebook page and ad account, a card on file with Meta for ad spend, and someone at your company who answers the phone quickly. That last one matters more than the ads. A customer who reaches out on a Saturday morning calls the next business by Saturday afternoon.

Why only Charleston?

Because I run every campaign myself. Staying local means I can actually visit, actually know the market, and actually keep the client list small enough that nobody's account gets neglected. If you're outside the Charleston area, ask anyway — it's worth a call to find out.

Who You're Working With

A local operator, not a call center

Koda Smith

Founder · Clayborn Marketing · Charleston, SC

I run Clayborn Marketing out of Charleston. When you call, you get me — not an account coordinator, not a ticket number, and not a different person every quarter.

I work with a small number of businesses on purpose. Every campaign I run, I build, watch, and adjust myself. If something isn't working, you'll hear it from me before you have to ask.

The fastest way to find out whether this is worth your time is a fifteen-minute call. If your close rate, your team's capacity, or your margins say ads are the wrong move right now, I'll tell you that instead of selling you a retainer.